Education

Our educational programs are designed to facilitate strategy development and visionary thinking. We customize our educational programs to fit your goals and corporate objectives for the session.

Educational programs we are currently offering:

Repositioning Your Company For Increased Sales
The entire company must support the sales effort, especially in today's dramatically changing economy. Even if your company has an established foothold and position in the marketplace, it is important to periodically reassess product and service offerings to verify alignment with corporate goals and strategies.

This workshop opens with a situation analysis, leading participants through various exercises to verbalize corporate successes and weaknesses, take stock of customers and competitors, and understand how corporate values affect brand and position. Participants will develop a brand value pyramid, positioning statement, and organizational impact chart to assess how well marketing and sales tools support corporate goals and the sales effort.

Revitalizing Sales Through Effective Use Of Marketing Tools
What does it take to generate the revenue you require? Who is your best target customer? How do you connect with them? Every company needs to understand where their company and products, or services, are in their life cycle. This will determine how much investment is required to successfully market and sell.

This workshop steps participants through their own sales cycle to understand where the breakdowns might be, and explain the impact of targeted marketing programs and tactics. Participants will develop a tactics grid to understand the resources needed to achieve their targeted revenue goals. They will also create a client profile, assigning a real-life personality to their best customer, in order to more effectively communicate and target their message, assess their current tools and leave with a roadmap.

Strategy Development

"Measure twice, cut once."
"A successful project is 75% planning and 25% implementation."
"An ounce of prevention is worth a pound of cure."
"Prior planning prevents poor performance."

These might be old adages, but they still hold true. At Korat Consulting, we believe that nothing takes the place of proper planning, and that having a strategy in place will save time, money and re-work.

Korat has worked extensively with clients to develop marketing strategy, plans and tactical programs. Our experience includes developing an integrated market launch plan, research, market trends, sizing and segmentation. A traditional SWOT analysis - analyzing company strengths, weaknesses, opportunities and threats, and detailed competitor analysis is the foundation for target market identification.

Beyond initial planning and strategy development, Korat emphasizes a closed-loop evaluation process that serves to validate the strategy or indicate changes are required. Every fundamental plan includes meaningful measures by which success will be judged.

Services we offer in this area include:

• Marketing Strategy
• Channel Strategy
• Business Plan Development
• Revenue Forecasts

Research

Certain research methods are more appropriate than others, depending on what information you require, and the purpose for which you wish to employ that information. Korat has experience in a range of data collection and research methodologies.

We offer the following:

Management of Primary Research to Investigate:

• Customer Buying Habits
• Product Testing
• Sales Channel Identification

Secondary Research Concentrating On:

• Market Trends
• Target Market Identification & Selection
• Industry Trends
• Channel Selection

Competitive Intelligence

• Competitive Landscape
• Competitor Practices

Tactical Implementation

You have a strategy, have acquired all the market data and pertinent information.

You know precisely what needs to happen for your company to be successful.

You don't have anyone to implement your programs or manage the process.

We can help.